Marketing Systems

Automation Process

1. Data Collection: Amazon URLs and metadata input into Google Sheet triggers n8n workflow that automatically scrapes book title, author, cover, description, price, rating, and reviews. Data structures into organized format with one row per book.

2. Campaign Generation: HTML email template accepts dynamic variables. Workflow groups books by theme, generates complete mobile-responsive emails with formatting, images, and CTAs. AI rewrites descriptions in brand voice and generates optimized subject lines.

3. MailerLite Integration: Workflow connects to MailerLite API to create draft campaigns automatically, schedule send dates, and assign subscriber segments. Publisher reviews and approves. Validation checks ensure images load, links work, and formatting is consistent.

4. Batch Processing: System handles multiple books in one campaign or creates single-book spotlights. Scales effortlessly whether 5 or 20 books monthly.

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Results

Campaign frequency increased from 1-2 per month to 10+ per month, ensuring every new release gets promotional support. The publisher no longer has to choose which books to promote based on available time - every title gets attention.

Email quality actually improved despite the automation because templates ensure consistent branding, mobile responsiveness, and professional design. The AI-enhanced descriptions often perform better than the original manual copy, resulting in higher click-through rates to purchase pages.

The publisher saves an estimated 8+ hours per campaign, freeing up time for actual editorial work, author relationships, and strategic marketing planning instead of HTML formatting. This time savings compounds with each additional book release.

Open rates increased because the consistent schedule trained subscribers to expect and look for the emails, and the SEO-optimized descriptions made campaigns more discoverable. The publisher reports that book sales correlate directly with email campaign timing, proving the promotional value.

Most importantly, the system scales effortlessly. Whether the publisher releases 5 books or 20 books in a month, the automation handles it without proportional time increases. This removed a major constraint on business growth.

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Conclusion

This project demonstrates that marketing automation isn't about replacing creativity - it's about eliminating the technical busywork that prevents creative professionals from doing their best work. The publisher still makes strategic decisions about messaging, audience, and positioning. The automation just handles the mechanical process of data collection, formatting, and campaign setup.

By building a system that turns a time-intensive manual process into a streamlined automated workflow, we enabled a small independent publisher to execute marketing strategies that previously required a dedicated team. The result is better book visibility, more consistent reader engagement, and a sustainable promotional model that grows with the business rather than becoming a bottleneck.